Wiggle Sustainability

Wiggle Sustainability

Wiggle is making significant strides in its journey towards a sustainable future. So many of our products are used to enjoy the environment and it’s important for us to do whatever we can to protect it. We are working to reduce our environmental impact and find new and innovative ways of operating. But while progress has been made, we want to go even further.

As we accelerate our plans, we would like to share some of the steps we’ve already taken. We’re also taking this opportunity to shine some light on the latest initiatives taken by our colleagues, and to let you know about just some of the plans that lie ahead.


Wiggle’s 2020 Sustainability Highlights

Wiggle’s 2020 Sustainability Highlights 


All cardboard used in our order packing process is made from 100% recyclable material, and by the end of 2020, all cardboard used in our order packaging will be 100% recycled also. We buy all our cardboard from an environmentally aware supplier generating its own biofuel on site. This provides enough natural gas to heat the manufacturing site while also providing 60% of the power needed for the manufacture of the cardboard itself.

Wiggle’s commitment to working within all regulations also means we only use FSC accredited manufacturers.

We are also reviewing our packaging to reduce, where possible, the amount we use. This includes working to remove metal staples from our bike boxes to aid the recycling process.


We are removing plastics from our supply chain wherever we can, but the reality is that plastic still remains one of the best ways of protecting your order in storage and transit. Our plastic order bags are now made with 80% recycled material and we are working with suppliers to increase this even further. We also continue to evolve our packaging and aim to reduce our plastic bag use by using cardboard envelopes in the very near future.

While recycled plastics are better for the environment than new plastics, the better option still is to remove plastic altogether. By 2021 we will have eliminated plastic tape from our order boxes, using recyclable paper tape instead. We will also eliminate plastic void filling material from our packaging, replacing it with a 100% recycled and 100% recyclable paper alternative.


As a retailer, stock transportation is always going to be an essential part of our service. But we are working to reduce the number of transport journeys we make each year and have already made significant changes to bring this about. By the end of 2021, we will have reduced our transportation by almost 100,000 road miles and we will continue to work with our couriers to find yet more environmentally friendly ways of bringing your order to your door.

Within our head office we have worked hard to reduce our CO2 emissions and reductions of 70% have been achieved over the last three years.

By the end of 2020 all our sites will have electric car-charging facilities installed.

What We’re Doing Now

What We're Doing Now

  • Further empowering our working group that regularly reviews our sustainability commitments, objectives, and progress.
  • Complying with or exceed all existing environmental legislation.
  • Adapting ahead of time to new environmental legislation and regulations.
  • Monitor and reviewing all of our current and future energy requirements, looking for the most sustainable solution available.
  • Using recycled materials wherever possible including packaging.
  • Operating a waste management system with a zero to landfill policy and recycling of all recyclable materials through our waste management partners.
  • Measuring and being accountable for our impact on the environment with evermore challenging targets.
  • Including environmental considerations in our purchasing decisions for goods and services.
  • Partnering with our suppliers to support their sustainability plans.
  • Implementing localised and specific development plans.

Even with all these positive and significant steps, we know we can still do more. Sustainability has been placed at the heart of our strategy and planning for the future and, while there is a lot more work to do, we hope you’ll support the efforts Wiggle continues to make. In the meantime, we’ll stay committed to delivering not just for you but for the delicate environment in which the products we’re privileged to provide truly come to life.